This qualification would suit individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.
Have completed all core units in BSB52415
Diploma of Marketing and Communication
52 weeks classroom delivery (includes a maximum of 8 weeks holiday – packaged with a 12 month Diploma Qualification), depending on intake. Students must attend minimum 20 hours class time per week as part of your Student Visa requirements. Distance learning is not available.
If you think you may be eligible to apply for RPL, please contact the College to discuss.
|BSBADV602||Develop an advertising campaign|
|BSBMGT616||Develop and implement strategic plans|
|BSBMKG609||Develop a marketing plan|
|BSBINN601||Lead and manage organisational change|
|BSBIPR601||Develop and implement strategies for intellectual property management|
|BSBMGT608||Manage innovation and continuous improvement|
|BSBMGT617||Develop and implement a business plan|
|BSBMKG603||Manage the marketing process|
|BSBMKG607||Manage market research|
|BSBMKG608||Develop organisational marketing objectives|