Brisbane - BSB60520


This qualification would suit individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.

Entry Requirements

  • 18 years or over
  • Basic computer skills
  • Meet all Student Visa requirements, including IELTS 5.5 (or equivalent) or English proficiency or Spencer College ACSF test level 3 PLUS
  • Minimum Year 12 education or equivalent
  • Have completed all core units in BSB52415

  • Diploma of Marketing and Communication

Course Delivery

52 weeks classroom delivery (includes a maximum of 8 weeks holiday – packaged with a 12 month Diploma Qualification), depending on intake. Students must attend minimum 20 hours class time per week as part of your Student Visa requirements. Distance learning is not available.

Recognition of Prior Learning (RPL)

If you think you may be eligible to apply for RPL, please contact the College to discuss.

Delivery Methods

  • Lecture/workshops
  • Workbooks
  • Role plays/simulations
  • Practical activities

Units of Competency

BSBMKG541Identify and evaluate marketing opportunities
BSBMKG542Establish and monitor the marketing mix
BSBMKG552Design and develop marketing communication plans
BSBMKG555Write persuasive copy
BSBPMG430Undertake project work
BSBMKG543Plan and interpret market research
BSBMKG544Plan and monitor direct marketing activities
SIRXMKT007Develop a digital marketing plan
BSBOPS504Manage business risk
BSBFIN501Manage budgets and financial plans
BSBTWK503Manage meetings
BSBLDR523Lead and manage effective workplace relationships



Experience in
the Workplace