ADVANCED DIPLOMA OF MARKETING AND COMMUNICATION

Brisbane - BSB61315

CRICOS CODE: 094130A

This qualification would suit individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.

Entry Requirements

  • 18 years or over
  • Basic computer skills
  • Meet all Student Visa requirements, including IELTS 5.5 (or equivalent) or English proficiency or Spencer College ACSF test level 3 PLUS
  • Minimum Year 12 education or equivalent
  • Have completed all core units in BSB52415

  • Diploma of Marketing and Communication

Course Delivery

52 weeks classroom delivery (includes a maximum of 8 weeks holiday – packaged with a 12 month Diploma Qualification), depending on intake. Students must attend minimum 20 hours class time per week as part of your Student Visa requirements. Distance learning is not available.

Recognition of Prior Learning (RPL)

If you think you may be eligible to apply for RPL, please contact the College to discuss.

Delivery Methods

  • Lecture/workshops
  • Workbooks
  • Role plays/simulations
  • Practical activities

Units of Competency

BSBADV602Develop an advertising campaign
BSBMGT616Develop and implement strategic plans
BSBMKG609Develop a marketing plan
BSBFIM601Manage finances
BSBINN601Lead and manage organisational change
BSBIPR601Develop and implement strategies for intellectual property management
BSBMGT608Manage innovation and continuous improvement
BSBMGT617Develop and implement a business plan
BSBMKG603Manage the marketing process
BSBMKG607Manage market research
BSBMKG608Develop organisational marketing objectives
BSBRSK501Manage risk

Student
Life

Career
Development

Experience in
the Workplace