DIPLOMA OF MARKETING & COMMUNICATION

Brisbane - BSB52415

CRICOS CODE: 094131M

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.

Entry Requirements

  • 18 years or over
  • Basic computer skills
  • Meet all Student Visa requirements, including IELTS 5.5 (or equivalent) or English proficiency or Spencer College ACSF test level 3 PLUS
  • Minimum Year 12 education or equivalent

  • Have completed all core units in BSB42415

  • Certificate IV in Marketing and Communication.

Course Delivery

52 weeks classroom delivery, depending on intake (includes a maximum of 8 weeks holiday). Students must attend minimum 20 hours class time per week as part of your Student Visa requirements. Distance learning is not available.

Recognition of Prior Learning (RPL)

If you think you may be eligible to apply for RPL, please contact the College to discuss.

Delivery Methods

  • Lecture/workshops
  • Workbooks
  • Role plays/simulations
  • Practical activities

Units of Competency

BSBMKG507Interpret market trends and developments
BSBMKG523Design and develop an integrated marketing communication plan
BSBPMG522Undertake project work
BSBADV507Develop a media plan
BSBFIM501Manage budgets and financial plans
BSBLDR502Lead and manage effective workplace relationships
BSBMKG501Identify and evaluate marketing opportunities
BSBMKG502Establish and adjust the marketing mix
BSBMKG506Plan market research
BSBMKG508Plan direct marketing activities
BSBMKG514Implement and monitor marketing activities
BSBMKG609Develop a marketing plan

Student
Life

Career
Development

Experience in
the Workplace